Latin-American Sustainability

Eradicate extreme poverty and hunger Achieve universal primary education Promote gender equality and empower women Reduce child mortality Improve maternal health Combat HIV/AIDS, malaria and other diseases Ensure environmental sustainability Develop a global partnership for development

HealthCare Solutions

Nowadays, the world population is not only increasing, but also getting older.

When talking about health, wherever we look at, we see contradictions. They are found among the ambitions of the patients and the obtaining of resources necessary to make them true, among the splendor of the discoveries made by the scientists and their viability in large scale, among those who can afford the best health treatment possible and those who do not have any kind of access, among the easiness of delivering in big cities and the apparent impossibility of beating challenges and reaching distant rural areas.

All those who work in the Health Care sector do it under the pressure of a reality where the demographic and epidemiologic changes, the increasing costs and the medical and scientific advances have more and more weight. According to the UN, the world population must reach 7,5 billion people, in 2020.

According to the UN, the world population must reach 9 billion people by 2050. The expenditure on health must reach 8 trillion Euros.

The rate of older people has constantly increased – from 8% in 1950, to 11% in 2007

Nowadays, the world population is not only increasing, but also getting older. Since 1950, the rate of older people (60 years or over) has constantly increased – from 8% in 1950, to 11% in 2007. The expectatation is reaching 22% in 2050, i.e., 2 billion people.

And that is not a unique problem of developed countries. Older and sicker populations must dramatically raise the costs in China, India and in various other countries, in the next years. In the developing countries, only 8% of the population is, currently, 60 years or over, but, in 2050, 20% of the people in these countries will be included in this age bracket. According to the World Health Organization (WHO), chronic diseases, such as those of heart, cancer, infarctions, diabetes and respiratory diseases, are the main causes of mortality worldwide and correspond to 60% of all deaths.

In Latin America, data from the Economic Commission for Latin America and Caribbean (CEPAL) also indicates the increasing aging of the local population, who passed from 161 million inhabitants in 1950, to approximately 547 million in 2005, which indicates a projection of 763 million inhabitants for the year of 2050. The organization still highlights that the younger portion of the population in the region increased 2,6 times, between 1950 and 2005, but this same segment will diminish by approximately 15% by 2050.

Still according to CEPAL, the aging of the population is the main demographic phenomenon of the time and it should motivate the countries to project specific strategies to face its consequences before the increasing weakness of the nets of familiar support and the lack of social services and acceptable conditions of life to the senior people.

The focal point of Philips is to invest in innovations that reduce the incidence and the severity of many of the diseases that, currently, are lethal and disabling, mainly, in the cardiology, oncology, critical care and women’s health fields. We seek to improve the patient’s life during the entire treatment, no matter whether it is performed at the hospital or at home, from the prevention to the diagnosis, treatment and monitoring. We listen to the people who use our products, our clients and patients. At the same time, we examine each aspect of the disease management process, from home to the hospital. The human understanding, combined with a solid clinical knowledge, allows for solutions for all the care cycle.

Phillips started to direct its attention to a care centered in the patient. More than developing technological solutions for isolated problems, the company directs the research efforts to find solutions for patients in all stages of the treatment. This cycle begins before the patient shows any symptom and follows with the diagnosis, passes through the hospital treatment and goes on in a monitoring more and more simplified and a long term follow-up, at home.

This approach centered in the patient contributes to his/her comfort. That can mean the invention of machines for diagnosis from images that are so small that they can go to where the patient is. Or the developing of a technology that might significantly reduce the time of a complex exam. It also refers to more pleasant facilities, such as the new Ambient Experience Catheterization Lab, designed to provide comfort and tranquility to the patients submitted to stressing procedures. The new lab – with customized lighting, sounds and images - diminish the need of sedation and the duration of the exam, besides contributing to reduce the need of repeating the procedure.

Providing solutions centered in the patient, in cooperation with different partners - researchers, other companies, health professionals -, through the care cycle, is one of the priorities of Philips.

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